Create Walkable Cities - Elevator Pitch

"Elevator pitch" is an expression used to describe a very short explanation meant to convince someone, as short as the time spent on an elevator ride. It has to be efficient and straight to the point.

Imagine you have 1-2 minutes to convince city leaders that walkable cities are a great idea.

1. Prepare your points.
Look back at the article. Choose 3 advantages of walkable cities. Write down key words only (not full sentences).

2. Plan your pitch.
Use this simple structure:
a. Hook (= catchy opening sentence): Start with a short question or fact.
b. Main points: Explain your 3 advantages. One or two sentences each.
c. Closing sentence: End with a strong call to action.

------------------
Toolbox
Hook
Did you know ...?
What if we could ...?

Closing sentence
That's why our city must ...
------------------

3. Practice in pairs.
a. Tell your partner your pitch (1-2 minutes).
b. Partners listen and tick if they hear:

• A hook
• 3 advantages
• A clear closing sentence

4. Record your pitch on your phone. Listen back and write down one way you could improve it.